Red Hed Media

Well, it took a lot of work but the new RedHedMedia.com website is finally up and running. So all you ginger-haters better run and hide. But seriously, RedHedMedia.com will be the home for all things related to my company, providing you with updates on new clients, things I am working on and news from around Philadelphia and around the world. You can expect to see video, you can expect to see links to articles. You can expect to see lots of Philly pride, from Phillies and Eagles love to just plain goings on around town.

As you may have read by perusing our site, RedHedMedia is a writing, promotions and consulting company created by me, John Steele. This company is designed to help companies improve their outreach and communications efforts through various methods. Read the rest of this entry »

As a freelance journalist, I have worked for a variety of publications, from newspapers to blogs to trade publications. With a wealth of experience at my disposal and a voice I have developed over a long professional career, I have the chops to add color and life to any publication. Below, you can find links to articles that I have done. They run the gamut from city features and environmental news to event listings, industry and trade stories. Thanks for reading!

Alkoholiks Anomamus: This silly feature started it all. The Drunken Spelling Bee at Bob And Barbaras erupted in violence. Philadelphia Weekly was there.

Education Supplement: I was asked to write two stories to make up the entire education supplement for 2008.

Logging the Hours: Awbury Arboretum’s apprenticeship program turns at-risk youth into city landscapers.

Saving Energy, One Bro At A Time: The inaugural Green’s Anatomy column. An energy-efficient frat house belies stereotypes.

“BRT Is FUBAR”: Brett Mandel is fighting for Philadelphia’s property tax future. And for the honor of his family.

Cop To It: The beating of three shooting suspects creates an outcry for more police oversight. The Police Advisory Commission and the Fraternal Order of Police do battle.

Beautiful Biofuel: Tom Ferrero has been pumping grease traps for 20 years. But his job just got a whole lot more exciting as a Kensington-based company is turning the sludge into biofuel.

Stimulus Breakdown: Where is the PA state stimulus funding going? We find out for you.

Pennsylvania’s Infrastructure Realignment: It may seem dull but building new roads and bridges may save Pennsylvania’s future and the lives of its citizens in the present.

Out Of The Classroom, Into The Market: Ever wonder how the innovations of tomorrow get to store shelves today? It starts with Tech Transfer.

Drink Beer to Stay Warm on Saturday: Find your new favorite winter beer at the Cliveden Winter Beer Festival

Steal This Show: Philly is Phunny Again: A new comedy show gives Philly the last laugh.

Bang Camaro makes large Man-Bands Rock: All hail the dude chorus!

AMOA Show Preview: This excerpt is from a preview about the AMOA trade show in Las Vegas.

Coin and Redemption Report: The findings are in and coin and redemption games are tops for tourists.

At RedHedMedia, we specialize in compelling web copy, promotional materials, press releases, and outreach to the media. Cutting through the crowd with creative, outside-the-box thinking as well as a commitment to the tried and true methods, RedHedMedia will develop a media outreach plan tailor made to your specifications. While other agencies tell you how they are going to approach promotion, we work with you to develop a more targeted approach. Sick of buying local advertising and getting no traction? Maybe you need a sharper focus. Reach the people you want to reach with RedHedMedia. Below, you can find examples of my work for Teri’s Deli and Solar States.

Website: I wrote all copy appearing on the Solar States website

Blog: I write and manage the Solar States company blog

Green By Example Flyer: I designed this flyer for our green energy efficiency course, Green By Example. I also managed e-mail contact with potential students, did street and school flyering.

Chicken Vs. Egg Days: This direct mail campaign offered our neighbors 20% off and invited them to join a contest to determine the greatest part of the chicken. Check out the postcards, front and back.

Teri’s Power Point: This video ran on a monitor outside the restaurant to let people see what Teri’s had to offer.

In this highly connected world of ours, many small business owners still don’t know the power of joining in the conversation. Everyday, your customers are logging on to websites and telling you what they think about your services, telling you what appeals to them and trying to find feedback from you. If you are not involved with the conversation, imagine the business you could be losing.

RedHedMedia has worked on several communications consulting projects, helping companies take their outreach and social networking efforts into the 21st century. We will connect you to these conversations through free social networks like Twitter and Faceboook, through search engine optimization, through tagging, and through basic digital word-of-mouth. This type of consulting helped Solar States go from 50 unique views a week to 400 in just a month. It helped Discovery Programs, a New York-based after school program, compete more effectively with their competitors, and it can help you. Call or click today for a free consultation. Let me show you a new path to your customers via the internet.

John Steele

215-939-6699

johsteele@gmail.com